Since it started in 2012, the WIEF Regional Online Marketing Workshop, organised by WBN, has benefited over 300 women entrepreneurs from Bangladesh, Cambodia, Cameroon, Indonesia, Iran, Kenya, Jordan, Pakistan, Lebanon, Oman, Malaysia, Morocco, Sudan, Tunisia, Uganda, Yemen, and more. The workshop capitalises on the connectivity of technology. This enables women to expand their business reach internationally by improving traditional operating models through adopting an effective online structure. Its objective is to equip women entrepreneurs in the Middle East and North Africa (MENA) region with the skills to capitalise on IT and e-commerce. WBN has organised online marketing workshops in Kenya, Indonesia, Morocco, Jordan, Kuala Lumpur and Sarawak. This year it was held in Conakry, Guinea on 2-6 April 2017.

OBJECTIVE

  • Promote the WBN, its role and mission to the participants;
  • Establish a networking platform for international business collaboration amongst the participants;
  • Provide opportunity for participants to gain in-depth knowledge and training in business management and business practices;
  • Share cultural experiences and promote cultural exchanges;

ACTIVITIES

  • Lectures based on the Workshop Module
  • Special Addresses by Guest Speakers
  • Industrial & Recreational Visit
  • Business Plan Group Project
  • Market / Product Research / Survey
Date: 13 Feb 2012 - 17 Feb 2012
Venue: IDFR, Kuala Lumpur
The Workshop was organised in collaboration with the Institute of Diplomacy and Foreign Relations (IDFR), supported by the Department of Women Development of Malaysia and the Cultural Centre of the Embassy of the Islamic Republic of Iran, and strategically partnered with The Coca-Cola Company.
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