Since it started in 2012, the WIEF Regional Online Marketing Workshop, organised by WBN, has benefited over 300 women entrepreneurs from Bangladesh, Cambodia, Cameroon, Indonesia, Iran, Kenya, Jordan, Pakistan, Lebanon, Oman, Malaysia, Morocco, Sudan, Tunisia, Uganda, Yemen, and more. The workshop capitalises on the connectivity of technology. This enables women to expand their business reach internationally by improving traditional operating models through adopting an effective online structure. Its objective is to equip women entrepreneurs in the Middle East and North Africa (MENA) region with the skills to capitalise on IT and e-commerce. WBN has organised online marketing workshops in Kenya, Indonesia, Morocco, Jordan, Kuala Lumpur and Sarawak. This year it was held in Conakry, Guinea on 2-6 April 2017.

OBJECTIVE

  • Promote the WBN, its role and mission to the participants;
  • Establish a networking platform for international business collaboration amongst the participants;
  • Provide opportunity for participants to gain in-depth knowledge and training in business management and business practices;
  • Share cultural experiences and promote cultural exchanges;

ACTIVITIES

  • Lectures based on the Workshop Module
  • Special Addresses by Guest Speakers
  • Industrial & Recreational Visit
  • Business Plan Group Project
  • Market / Product Research / Survey
Date: 02 Apr 2017 - 06 Apr 2017
Venue: Conakry, Guinea
Compared to traditional marketing, online marketing can reach a larger targeted audience within a matter of days and in some cases, hours.
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Date: 18 Apr 2016 - 21 Apr 2016
Venue: Amman, Jordan
The 5th WIEF Regional Online Marketing Workshop has been successfully held in Amman, Jordan from 18 -21 April 2016.
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Date: 18 Feb 2014 - 22 Feb 2014
Venue: Casablanca, Morocco
The use of the Internet for personal and business purposes worldwide have been growing rapidly over the last 10 years. The number of global internet users had exceeded 2.4 billion by the 2nd quarter of 2012, compared to slightly more than 360 million as at the end of 2000.
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Date: 08 Apr 2013 - 12 Apr 2013
Venue: Surabaya, Indonesia
The 2nd Regional WIEF Internet Marketing Workshop was held in Surabaya Indonesia on 8-12 April 2013.
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Date: 04 Sep 2012 - 08 Sep 2012
Venue: Nairobi, Kenya
Following the overwhelming success of the 1st WIEF Internet Marketing in Kuala Lumpur, the 1st Regional Web Reach Internet Marketing was held in Nairobi, Kenya.
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Date: 13 Feb 2012 - 17 Feb 2012
Venue: IDFR, Kuala Lumpur
The Workshop was organised in collaboration with the Institute of Diplomacy and Foreign Relations (IDFR), supported by the Department of Women Development of Malaysia and the Cultural Centre of the Embassy of the Islamic Republic of Iran, and strategically partnered with The Coca-Cola Company.
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