WIEF Online Marketing workshop offers many advantages and has become one of the most sought-after workshops for women entrepreneurs across the globe. Discover new marketing strategies and new opportunities through digital marketing.
Widen your reach globally and be part of the digital entrepreneurial community.
WIEF Online Marketing Workshop has benefited more than 300 women entrepreneurs from over 20 countries.

Day 1, 15 April 2019

Day 2, 16 April 2019

Day 3, 17 April 2019

Day 4, 18 April 2019

WIEF Social Media Workshop for Women Entrepreneurs

Social media plays not only a key role in modern life, but it has proven to be one of the effective marketing channels for businesses of all sizes. Thus, to equip women entrepreneurs with the skills needed to exploit this new phenomenal marketing platform, WIEF Businesswomen Network (WBN) and the Universiti Brunei Darussalam have organised the WIEF Social Media Workshop for Women Entrepreneurs. It will be held at Universiti Brunei Darussalam from 25 – 26 April 2018. 30 foreign and local women entrepreneurs will be attending this two-day workshop. The workshop aims to facilitate business owners to enhance their business presence on social media platform and to impart necessary skills to operate the tools needed. Furthermore, participants will learn useful social media marketing strategies to keep them a step ahead in the business world.

DAY 1

Day 2

Co-Host:

Online marketing for businesses provides one of the most affordable ways to promote products and services. Compared to traditional marketing, online marketing can reach a larger targeted audience within a matter of days and in some cases, hours. Online marketing offers many advantages and has become one of the most sought after workshops for women entrepreneurs across the globe.

The 6^th Regional WIEF Online Marketing Workshop, a collaborative programme between the World Islamic Economic Foundation (WIEF), Islamic Centre for Development of Trade (ICDT) and Agency for the Promotion of Private Investments of the Republic of Guinea (APIP-Guinea) will be held in Conakry, Guinea on the 2^nd -6^th April 2017 to assist women entrepreneurs in expanding their business outreach. The WIEF Online Marketing Workshop has benefited close to 300 women entrepreneurs from over 20 countries. This year WIEF’s Online Workshop will gather 40 women entrepreneurs, who own micro, small and medium sized businesses, from Guinea and the surrounding countries.

Register now for the 6^th Regional WIEF Online Marketing Workshop and don’t miss the opportunity to be a part of the digital entrepreneur community and make your business a success.

Who should attend

• Women entrepreneurs, preferably owners of micro businesses
• Women with basic knowledge on the usage of computers and internet
• Women with Internet access at home, business or workplace
• Women committed and enthusiastic to learn new internet skills

Outcome/Benefits from the Workshop

• Increase in sales leads and inquiries from online sources
• Expand market outreach to new areas and customers
• Establish an online profile that is presentable and enhances overall company image
• Increase visibility to existing and potential clients
• Strengthening of company profile
• Platform for networking among women entrepreneurs

Four key areas of focus

• Web presence and website development
• Internet marketing and search engine optimisation techniques
• Social media marketing tools and strategies
• Online monitoring tools

The 5^th WIEF Regional Online Marketing Workshop has been successfully held in Amman, Jordan from 18 -21 April 2016. The Workshop was jointly organised by the WIEF Businesswomen Network and Islamic Centre of Development for Trade (ICDT) with the support of Agadir Technical Unit Jordan.

The workshop attracted 26 women entrepreneurs from 4 countries – Jordan (3), Egypt (1), Morocco (2) and Palestine (20).

The Workshop was conducted by experienced trainers from Sesawang Digital Network, Malaysia. Using WIX as a free website development platform, the participants have learned useful techniques through guided hands-on training and e-learning video presentation to develop website for business, SEO setting, Online Store Setup and Social Media Marketing.

At the end of the Workshop 23 websites have been successfully developed and published online.

The WBN has accomplished its mission to help women entrepreneur in MENA region to capitalize the IT technology in enhancing their business globally. Almost 90% of the 5^th WIEF Regional Online Marketing Workshop participants never had their own website before the workshop, and all the participants agreed that the workshop has provided them a very useful knowledge to design impactful website for their business and useful tips to market their products online.

INTRODUCTION

The use of the Internet for personal and business purposes worldwide have been growing rapidly over the last 10 years. The number of global internet users had exceeded 2.4 billion by the 2^nd quarter of 2012, compared to slightly more than 360 million as at the end of 2000. Regionally, Asia recorded the highest growth, from about 114 million to surpass the 1 billion mark over the same period. Within Africa, Morocco leads the pack with more than 16.5 million users (51% penetration rate). Among the top Internet countries of Africa, Seychelles, Tunisia and Egypt recorded 43%, 39% and 35% rate of penetration respectively. (source: www.internetworldstats.com) Businesses worldwide are charting their marketing and sales strategies on the Internet in record numbers and have benefitted tremendously from this medium. The wide acceptance and increasingly popular use of social media platforms coupled with the development in mobile devices have pushed the envelope further. Unfortunately however, the benefits of marketing one&rsquos products or services via online means are sometimes unreachable to micro-enterprises and small businesses as many are still unaware of the benefits, lacks in knowledge in the area, or do not have the access and opportunity to capitalize on the technology. This situation is sometimes worse in areas of developing economies where most enterprises are home-based and run by businesswomen who are often times not exposed to the latest technology.

OBJECTIVES

The objectives of the Workshop are as follows:

1. To facilitate business owners to create their Internet presence and start marketing their products and services online.
2. To impart the necessary skills and tools to participants in familiarizing them with online marketing and the appropriate strategies.

APPROACH

• Five days of continuous hands-on engagement with 50 participants per class
• Participants will sit in front of computers and will perform tasks based on step-by-step instructions and guidance from trainers/facilitators. Hence it is encouraged that participants bring their own laptops to the Workshop.
• Out 40 to 50 percent of the lessons are on business strategies that could be applied to individual business situation.

Programme

The 2^nd Regional WIEF Internet Marketing Workshop was held in Surabaya Indonesia on 8-12 April 2013. The Workshop was organised by the WIEF Businesswomen Network (WBN) in collaboration with the Indonesian Business Women Association (IWAPI) and the East Java Chamber of Commerce and Industry (KADIN, Jawa Timur) with The Coca-Cola Company as the Strategic Partner. It was attended by 53 participants from Surabaya and Bali, Indonesia.

The WIEF Businesswomen Network (WBN) will organize the 2nd Regional WIEF Online Marketing Workshop in Surabaya, Indonesia on 8-12 April 2013. Fifty (50) women entrepreneurs from various industries from Indonesia are expected to participate in the 5-day workshop which will be held at the Somerset Surabaya Hotel & Serviced Residence, Surabaya.
The Workshop is aimed at empowering businesswomen with the knowledge of harnessing the power of internet marketing as well as connecting their businesses to the world wide web through the use of social media. The module of the Workshop will focus on four integral key areas:

• Web presence and website development
• Internet marketing and Search Engine Optimisation techniques
• Social Media marketing tools and strategies
• Online monitoring tools

The Closing Ceremony to be held on 12 April 2013 will be hosted by the Hon. Tun Musa Hitam, Chairman of the WIEF Foundation. Other VIPs expected to attend the Ceremony are Yth Dr. H. Soekarwo, S.H., M.Hum, Governor, Jawa Timur, Dato’ Dr. Norraesah Mohamad, Chairman of WBN, and Yth Bapak Tanri Abeng, Member of the WIEF international Advisory Panel.

During the Closing Ceremony the participants will receive their Certificate of Completion from the Chairman of WIEF Foundation.

WBN has successfully organized the 1st WIEF Web-Reach Internet Marketing Workshop in Kuala Lumpur in February 2012 and 1st Regional WIEF Web-Reach Internet Marketing Workshop in Nairobi, Kenya in October 2012.

Following the overwhelming success of the 1^st WIEF Internet Marketing in Kuala Lumpur, the 1^st Regional Web Reach Internet Marketing was held in Nairobi, Kenya.  It was attended by 31 women entrepreneurs from Kenya, Uganda and Tanzania. The workshop was organised by the WIEF Businesswomen Network, The Coca-Cola Company as the strategic partner and sponsored by Chase Iman Bank of Kenya.

WHO SHOULD ATTEND:

• Woman entrepreneur, preferably owner of a micro business
• Have good knowledge on the usage of computers and Internet
• Have reasonably easy access to Internet at home, business or
• workplace
• Display high degree of commitment and enthusiasm in learning
• new Internet skills

FOUR KEY AREAS OF FOCUS:

• Web presence and website development
• Internet Marketing and Search Engine Optimization
• techniques
• Social Media marketing tools and strategies
• Online monitoring tools

OUTCOME/BENEFITS FROM THE WORKSHOP:

• Increase in sales leads and inquiries from online sources
• Expand market outreach to new areas and customers
• Establish an online profile that is presentable and enhances overall company image
• Knowledge and guidance on online marketing and social media marketing
• Increased visibility to existing and potential clients
• Strengthening of company profile

WORKSHOP LOGISTIC DETAILS:

• Airfare is to be borne by the respective participants, if necessary
• Meals will be provided to all participants during the Workshop

Come and join us in a new exciting programme that explores and harness the strength of internet marketing. This Programme would help women entrepreneurs achieve online presence and increase their market reach that goes beyond national boundaries! Take advantage of the unique international networking opportunity offered by the Programme as participants comes from various countries worldwide.

The Programme will help entrepreneurs create Internet presence and market their products and services online. It will also impart necessary skills and tools to participants in familiarising them with online marketing.

Objective:
To facilitate business owners to create or enhance their online presence via usage of various Web 2.0, Social Networking Tool and Internet marketing strategies

Four key areas will be taught to the participants:

• Web presence and website development
• Internet Marketing and Search Engine Optimization techniques
• Social Media marketing tools and strategies
• Online monitoring tools

Participants who join the Programme will enjoy the following:

• Greater marketing outreach
• Domain name and web hosting
• Knowledge and guidance on online marketing and social media marketing
• Possibility of increase in sales and inquiries from online sources
• Strengthening of company profile

As part of the WIEF Foundation’s commitment to promote entrepreneurship in the Muslim world, no Registration Fee will be levied. The WIEF Foundation will also provide accommodation for all participants.

The Workshop is limited to 30 participants only.

A stringent screening process would be undertaken to select the most deserving participants.

Expected Outcome/Benefits:
Based from outcomes of previous WebReach workshops, we have found that participants who follow through with the strategies and activities shared during the workshop may experience the following:

• Increase in sales leads and inquiries from online sources, which could lead to increase in revenue
• Expand market outreach to new areas and customers
• Increase in visibility to existing and potential clients
• Establish an online profile that is presentable and enhances overall company image

Selection criteria:

• Have existing business that is able to benefit from online presence i.e. businesses that deal with products or services that are not localized in nature. Businesses such as sundry/grocery shops, laundry services, photocopy services, tailoring are examples of unsuitable businesses.
• Proficiency in English (Oral and Written)
• Have good knowledge on usage of computers and Internet. This is because the WebReach workshop is not about teaching you basics of Internet or computer usage. It is about applying online tools to market your products and services
• Have reasonably easy access to Internet at home, business or workplace. This is because the lessons learnt from the WebReach workshop is meant to be practiced once you are back running your business – and most exercises require you to be online as often as possible in order to be effective
• Display high degree of commitment and enthusiasm in learning new Internet skills
• Minimum 18 years old
• Gender: Female
• Women working in NGOs in the area of women development are also welcome to participate