Overview
#iEmPOWER – an initiative by the WIEF Businesswomen Network, which was established with the main objective of empowering women individually and collectively through entrepreneurship programmes . It is to create better business opportunities, and to give a unique platform for participants to engage, learn and gain knowledge as well as exchange ideas and come up with new solutions among themselves so that they are better prepared for future entrepreneurial success.
#iEmPOWER will design relevant programmes to enable and inspire women entrepreneurs to re-organise their business strategies. With participants from diverse backgrounds, cultures, perspectives and skills, #iEmPOWER is a dynamic platform to exchange ideas, network and drive innovation for businesses.
Upcoming Events
No Upcoming events.
Past Events

#iEmPOWER : Global Trade Outlook 2022 and Beyond
Online
4:00 pm – 5:00 pm (UTC +8) > Calculate your local time
22 February 2022

#iEmPOWER Digitalisation Trends: Opportunities Within
Online
2:30 pm – 3:30 pm (UTC+8)
23 November 2021

#iEmPOWER : Creative Industry: Harnessing Emerging Technologies
Online
11:30 am – 12:45 pm (UTC+8)
19 August 2021

#iEmPOWER : Digitalisation Trend Creating Opportunities in F&B
Online
11:00 am – 12:00 pm (UTC+8)
4 May 2021

#iEmPOWER : Developing a Digital Mind Map for Selling
Live on ZOOM
11:00 am – 12:00 pm
25 March 2021

#iEmPOWER : Cash Flow Management During a Pandemic
Live on ZOOM
10:30 am – 1:00 pm
26 November 2020

#iEmPOWER : Developing Content Strategy for Digital Marketing
Live on ZOOM
11.00 AM - 1.00 PM
10 & 12 August 2020

#iEmpower
Ibis Hotel KL City Centre
8.30 AM - 5.00 PM
Monday, 16th December 2019
Gallery
#iEmPOWER : Global Trade Outlook 2022 and Beyond
Online
4:00 pm – 5:00 pm (UTC +8) > Calculate your local time
22 February 2022
International trade has been made possible through globalisation. Countries open to it tend to grow faster, are more innovative and able to improve productivity. As a result, integration of global economy has raised living standards, provided employment and reduced poverty. The growth of the global trade is influenced by many factors such as the development of the technology, government policies and trade agreements, consumer behaviour and increasing competition.
The year 2020 saw a large reduction in trade and output volumes due to the COVID-19 pandemic. The recovery process which started in the first half of 2021 continues to evolve yet remains unpredictable.
New approaches such as new policy actions, building strategic partnerships, e-commerce and blockchain technology have proven to be useful and necessary to enhance transparency and efficiency of supply chains as well as help businesses survive in the time of global crisis.
Key takeaways:
- New paths for economic globalisation, trade and investment.
- Moving towards an open world economy.
- Impacts and prospects in the global marketplace.
- Sustainability in trade.
Download Presentation (Dr Lili)
22 February 2022
Time | Sessions |
---|---|
4:00 pm - 5:00 pm | #iEmPOWER Global Trade Outlook 2022 and Beyond
Q&A |

Mohd Mustafa Abdul Aziz
Malaysia External Trade Development Corporation (MATRADE), Malaysia
Mohd Mustafa Abdul Aziz is CEO of Malaysia External Trade Development Corporation (MATRADE). He was with Ministry of Foreign Affairs, the Economic Planning Unit and the Prime Minister’s Department before joining MATRADE in 1994. He served 14 years as a trade commissioner at MATRADE in Paris, Dubai, Tokyo and New York. Mohd Mustafa, was previously Deputy CEO (export acceleration) of MATRADE and held various positions within the organisation who led the markets of ASEAN, Australasia, China, North East Asia, Central Asia, West Asia, South Asia and Africa. He also led professional and business services section as well as mid-tier companies’ development and SMEs go-ex section. Mohd Mustafa holds a master’s degree from Universiti Putra Malaysia and a bachelor’s degree from Hawaii, the United States.

Latifa Elbouabdellaoui
Islamic Centre for Development of Trade (ICDT), Morocco
Latifa Elbouabdellaoui is Director General of the Islamic Centre for Development of Trade (ICDT) since 2020. She was Director of International Trade Relations at the Ministry of Industry, Trade and Green and Digital Economy of Morocco. She was responsible for the development of industrial strategy and has a wide range of expertise in international trade, notably in terms of developing trade policies, negotiating bilateral and multilateral trade agreements as well as implementing commercial and industrial cooperation projects with international partners. During her career at the Ministry of Industry, Trade and Green and Digital Economy of the Kingdom of Morocco, she was the Chief negotiator of Morocco for many trade related topics. She is trained as an industrial process engineer.

Dr Lili Yan Ing
Economic Research Institute for ASEAN and East Asia (ERIA), Indonesia
Lili Yan Ing is a Lead Advisor (Southeast Asia Region) at the Economic Research Institute for ASEAN and East Asia (ERIA).
Dr Ing was appointed as Lead Advisor to the Minister of Trade of Indonesia from 2017–2019 and Senior Advisor on Trade and Investment at the President’s Office of the Republic of Indonesia from 2015–2016.
She has written articles and edited books, among others: World Trade Evolution, East Asian Integration, The Indonesian Economy, Production Networks in Southeast Asia, Regional Integration and Non-Tariff Measures in ASEAN, Non-Tariff Measures in ASEAN, and 50 Years of Indonesia’s Trade Policy. She regularly speaks at international fora such as WTO symposiums, NTM Weeks, and East Asia Business and Investment Summit. She is also a frequent contributor to the East Asia Forum, The Diplomat, Asian Nikkei Review, and Jakarta Post.

Prof. Dr Evelyn S. Devadason
University of Malaya, Malaysia
Dr Evelyn S. Devadason is Professor at the Faculty of Business and Economics, University of Malaya, and Vice President of the Malaysian Economic Association (MEA). She received her Ph.D. (Economics) from the University of Malaya in 2006 and M.Soc.Sci. (Economics) from the National University of Singapore in 1992. She currently serves as Editor-in-Chief to the Institutions and Economies journal, Associate Editor to the International Journal of Social Economics, and member to the Editorial Boards of the Journal of Contemporary Asia and International Journal of Rural Management. She has been engaged in a number of international research projects, including a joint project between the International Confederation of Free Trade Unions and the Asian and Pacific Regional Organization (ICFTU-APRO), Asian Development Bank Institute (ADBI), Asian Development Bank (ADB), World Bank, a joint project between the Economic Research Institute of East Asia and ASEAN and the United Nations Conference on Trade and Development (ERIA-UNCTAD).
#iEmPOWER Digitalisation Trends: Opportunities Within
Online
2:30 pm – 3:30 pm (UTC+8)
23 November 2021
Everything around us, from industries to cities, are more digitally connected. As the world heads into technological advancement, many organisations be it businesses, governments or educational institutions, as well as societies, have moved towards digitalisation in managing their business’s operations and communication process. Their willingness to invest in digital transformations ensures that they will not be left behind.
During the COVID-19 pandemic, the demand of internet usage, video conferencing services like Zoom, surged due to nationwide lockdowns and work from home policy. The pandemic created new economic opportunities and higher digital competitiveness. Many companies including start-ups and small businesses adopted the digital business strategy to help grow and expand their businesses internationally.
Although digitalisation is not a new trend, the challenges and opportunities that are associated with it are constantly evolving. To stay competitive and take full advantage of the new opportunities, entrepreneurs must embrace digitalisation.
Key topics covered:
- Challenges for organisations in undertaking the process of digital transformation.
- Impact of digitalisation on societies, organisations and businesses.
- Leadership style for digital transformation.
- Digitalisation strategy for business transformation.
- Industries that are most likely to invest in digital technology.
#iEmPOWER Digitalisation Trends: Opportunities Within
Time | Sessions |
---|---|
2:30 pm – 3:30 pm | #iEmPOWER Digitalisation trends: Opportunities within This session will discuss:
Q & A Session |

Shamsul Majid (Sam Majid)
Shamsul Majid is Chief Technology and Innovation Officer at the Malaysian Communications and Multimedia Commission. He is a business technology leader with vast international experience in driving innovative growth in areas including transportation, utilities, logistics, telecommunications and government, and is recognised for his track record in accomplishing business growth through digital transformation. Sam is responsible for the Malaysian Communications and Multimedia Commission’s (MCMC) technology, innovation vision, strategies execution and improving technological advancement. He has bootstrapped startups and driven corporate innovation. He is a regular public speaker garnering innovation awards from IDC, APICTA and iAwards. He holds a Research Masters and Engineering Degree from the University of Melbourne, Australia.

Sonia Bashir Kabir
Sonia Bashir Kabir was educated and trained in Silicon Valley, USA. She has worked for Fortune 500 companies, Sun Microsystems and Oracle. She served as Director for Microsoft Southeast Asia New Markets, Country Director for Dell Bangladesh and Managing Director of Microsoft Bangladesh, Myanmar, Nepal Bhutan and Laos. Currently, Sonia is Vice Chair and Governing Council member of the United Nations Technology Bank. She founded SBK Tech Ventures, a licensed venture capital fund, and SBK Foundation, a not-for-profit organisation which empowers rural communities with technology. Sonia is also a board member of UNESCO’s Mahatma Gandhi Institute for Education and Peace, member of the Dell CXO Advisory Board for Asia Pacific and Japan, steering committee member of International Network for Government Science Advice Asia. She has received many prestigious and international awards including the Daily Star ICT Awards and Microsoft’s Prestigious Founders Award given by Bill Gates.

Andres Varela
Andres Varela managed the account strategist side of Google Partners Program in Australia for over five years, increasing product adoption and focusing on improving account performance for Google Ads across digital agencies in Australia. Working with a dynamic portfolio of over a thousand advertising agencies, he was directly responsible for the strategy, execution as well as analysis of thousands of digital advertising campaigns, product training and program development. He now leads Engine Room, a performance digital marketing agency. Thus, employing his valuable skill set in digital advertising across the full range of channels to manage and grow the company’s marketing operations as well as client account performance.

Nadiah Hanim Abdul Latif
Nadiah Hanim is a Strategic Advocacy and Corporate Affairs professional committed to developing effective collaborations for scaling impact. With over 20 years of experience ranging from corporate to NGO and humanitarian work, she is passionate about issues relating to sustainability, business, human rights, social impact, enterprise, youth empowerment, child rights protection and development, disability advocacy and access to resources. A speaker, trainer, moderator, facilitator and youth mentor, Nadiah has had the opportunity to engage stakeholders from grassroots advocacy and to participate in discussions on legislation and national action plans, both in Malaysia and abroad. At present, she is the Head Strategy and Programmes at Yayasan Anak Bangsa Bisa, an NGO based in Indonesia and a Programme Host with BERNAMA TV. Nadiah is also the Co-founder of OpiS International, a social enterprise that is committed to championing better work-life balance in Malaysia.
#iEmPOWER : Creative Industry: Harnessing Emerging Technologies
Online
11:30 am – 12:45 pm (UTC+8)
19 August 2021
The creative industry is important in terms of its economic footprint for employment and revenues. It also stimulates inspiring innovation as well as contributes positive direction for social impact, communities and quality of life.
According to UNESCO Global Report 2018, cultural and creative industries currently provide nearly 30 million jobs worldwide and employ more people aged between 15 − 29 than any other sectors. As women represent nearly half of the people working in the creative industry, it opens new opportunities to address gender inequalities.
In recent years, creative communities worldwide have adopted various digital technology applications such as virtual reality (VR) and AI to align with their entrepreneurial orientation and innovation capacity. This approach has resulted in creation of new models of entrepreneurship and business venture.
Adjustment and finding new ways to thrive in the digital era is crucial for creative industry practitioners, artists and professionals. Thus, enabling them to keep up with technological transformations, remain dynamically competitive as well as relevant, while staying true to their mission and values.
Key topics covered:
- Unlocking the potential of creative industry.
- Current challenges and regulatory issues impacting the creative industry.
- Adapting to emerging technologies in the creative industry.
- Advantages and disadvantages of innovative technologies for the creative industry.
- Significance of social change and sustainability for the creative industry.
An e-certificate of participation will be given to attendees (upon request) at the end of the session
Time | Sessions |
---|---|
11.30 am – 12.45 pm | Creative Industry: Harnessing Emerging Technologies This webinar discusses:
Q & A Session
Speakers : Marina Tabassum, Founder and Principal Architect, Marina Tabassum Architects (MTA), Bangladesh Moderator : Alex Fox, Founder, Origin of Mind, United States of America |

Marina Tabassum
Marina Tabassum is the Owner and Principal Architect of Marina Tabassum Architects (MTA) in Dhaka, Bangladesh. She has been the Director of Academic Programme at the Bengal Institute for Architecture, Landscapes and Settlements since 2015. She is also a Visiting Professor of BRAC University in Bangladesh, Technical University Delft in the Netherlands, Harvard University Graduate School of Design in the US and Technical University of Munich in Germany.
Marina is a recipient of many awards including Arnold W. Brunner Memorial Prize (2021), Jameel Prize from Victoria and Albert Museum (2018), Ananya Shirshwa Dash (2005) and Architect of the Year Award (2001). Marina was the designer of Bait Ur Rouf Mosque in Dhaka, Bangladesh which was completed in 2012. In 2016, she won the Aga Khan Award for Architecture for the design of Bait Ur Rouf Mosque.
She was listed among the Top Ten Thinkers of the World by Prospect Magazine UK in 2020. Marina received an Honorary Doctorate from the Technical University of Munich Germany in 2020. She has published numerous articles and research as well as lectured and presented papers at various international forums around the world.

Peter Gould
Peter Gould leads a strategic design team based in Sydney, Dubai and Jakarta. Gould Studio advocates for Heart-Centered Design to create meaningful brands, cross-cultural understanding and spiritually inspired positive change. Over nearly 20 years, his clients have included United Nations, Greenpeace, Dubai Future and a diverse portfolio from senior government projects to USD100 million start-ups.
Peter is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured design thinking at the University of Technology, Sydney. His personal journey has been a major influence on his creative vision for a globally connected, like-hearted community. His contributions to design have resulted in international acclaim, including a major award from the UAE Vice-President. In 2020, he was appointed as an UNHCR Ambassador for his work in supporting refugees.

Raymond Siva
Raymond Siva has more than 25 years of experience in journalism, strategic marketing as well as crisis and issues response. He is a sought-after Reputation and Influence Strategist for international brands, local conglomerates and CEOs. He has conducted over 100 spokesperson and crisis trainings, messaging workshops as well as talks in Malaysia, Indonesia and Singapore.
Raymond was promoted to Senior Vice President, Digital Investments Division in 2020 after being appointed as Chief Marketing Officer of MDEC in 2019. Currently he is overlooking a 110-member team which includes the Investment and Grants Development, MSC Services and Brand and Strategic Partnerships Departments.
He holds an LLB from the University of London and a professional diploma in public relations from the Institute of Public Relations Malaysia.

Alex Fox
Alex Fox is a product leader, software engineer and writer committed to building inclusive tech and teams. She is the founder of Origin of Mind, a lifestyle brand and e-commerce platform designed to raise awareness around, and channel support for, critical social issues. Their latest product, Marketplace, amplifies independent creators of colour by helping bring their businesses online.
Alex is exploring ways to better engage, support and foster community through personal transformation and service. She regularly hosts conversations around faith, identity and justice in partnership with Muslim scholars as well as leaders. She is passionate about racial equity and Oakland.
#iEmPOWER : Digitalisation Trend Creating Opportunities in F&B
Online
11:00 am – 12:00 pm (UTC+8)
4 May 2021
The COVID-19 lockdown restricted the movement of people and drastically changed in consumers’ habit in terms of online food and grocery shopping. The online F&B delivery service market is at the tipping point of rapid digital transformation to manage the sudden surge of delivery demand due to stay and work from home order. Many owners of restaurants and grocery stores worldwide have turned to online selling via available e-commerce platforms such as Foodpanda, Lazada, Shopee and Grab. The adjustment to this new normal is the way to go to expand their current customer base and boost revenue stream during these challenging times. By adopting new innovative business practices, these entrepreneurs will bring about changes that would shape the future and create more opportunities in the food service industry.
Key Topics Covered:
- Online food delivery service market size and growth
- The competitive landscape of online food platforms
- Benefits of the digitalisation of food business
- Promoting positive impact of online food delivery
- Maintaining sustainable profit growth
Time | Sessions |
---|---|
11.00 AM | Digitalisation Trend Creating Opportunities in F&B
Speakers: Moderator: |

Sayantan Das
Sayantan Das is the Managing Director of foodpanda Malaysia. He oversees all commercial and operational efforts from end to end and is responsible for developing key strategies to tackle the complex food delivery marketplace. After being an analyst with the Singapore Exchange, he then moved on to TripAdvisor before founding his own start-up. His strong data and analytical sense has helped him build as well as implement financial accounting frameworks and develop key strategies to compete against competitors such as Airbnb.
Sayantan is a start-up enthusiast with a passion for marketplaces, consumer behaviour, IoT and fintech. He has great respect for the cultures and traditions of Southeast Asia after living in Indonesia, Singapore and Malaysia for over 20 years. Also, he considers climbing Mount Kinabalu, and reaching its peak at 13 years of age, as his greatest achievement.

Stephen P Francis
Stephen P Francis is a programmer, journalist, consultant, marketeer, entrepreneur and business owner who has been involved in building customer centric experiences for over two decades. With a consulting background that saw him building some of the biggest brands in Southeast Asia, his latest effort has seen him working with his co founders to create one of Malaysia’s leading online grocery experiences – MYGROSER. An integrated services that emphasises convenience, freshness and value.

Bryan Loo
Bryan Loo has a diverse portfolio of F&B brands spanning multiple countries. He is an award-winning entrepreneur who has long dominated the premium quick-service and fast-casual restaurant business in Malaysia. Born and bred in Perlis, Bryan first embarked on a medical career path after obtaining a degree in biotechnology from Monash University, Australia. However, he decided to make his mark in the local F&B industry instead.
Bryan started LOOB Holding Sdn Bhd and is responsible for the rapid growth of highly-recognised F&B brands such as Tealive, Baskbear Coffee, Gindaco, Croissant Taiyaki, Define:food, Define:burgers, Ko Ko Kai and Yun Bridge Noodle. His hard work and dedication have made him a role model for young entrepreneurs, his gripping personality made him a sought-after spokesperson for world class brands such as TUMI, Merc, Huawei, Sony and Haig Club.
Still in his 30’s, Bryan has won notable accolades including Ernst & Young Entrepreneur of the Year 2013/2014, JCI Creative Young Entrepreneur Award, RHB Bank Top 40 Under 40 Best Performance Award 2014 and The Brand Laureate SMEs Brand Leadership Award 2014-2015 as the SME Brand Personality of the Year. Now, he manages a 2,000-strong workforce serving over five million customers in more than 530 outlets worldwide including Malaysia, United Kingdom, Australia, Vietnam, Myanmar, Brunei and Philippines.

Jashidah Kamal
Jashidah Kamal has over 20 years of experience in wealth management. She is well-versed in managing multiple asset classes such as equity, bonds, foreign currencies and gold, to name a few.
She is also the Board of Director of Women of Global Change, Kuala Lumpur, which is a network of business leaders and entrepreneurs working towards building businesses as well as making social impact globally.
Jashidah’s mission is to empower women as well as manage their money efficiently and ultimately achieve financial freedom. Aside from growing her clients’ net worth, she is also involved in other projects such as wealth coach with Supparetreat and wealth expert in a television Show called Goal-Getters. Armed with a degree in accounting and finance from Middlesex University, London, she has helped numerous clients achieve their financial goals and increase their wealth.



#iEmPOWER : Developing a Digital Mind Map for Selling
Live on ZOOM
11:00 am – 12:00 pm
25 March 2021
Increasing online sales is the most critical goal for most businesses thanks to the expansion of digital marketing platforms such as Facebook, Instagram and Lazada. Having opportunities to help surge sales could mean the difference between survival and failure. Understanding psychological principles and consumer behaviourism is a strategic approach to boost sales. A good example is to align the way shoppers subconsciously think with what they want and need. By studying how online shoppers search, browse and shop can help entrepreneurs present their products in a way that will guarantee repeat sales. Thus, they need to know the basics of psychology of online shopping and how it differs from physical store shopping decision-making.
The takeaways from the workshop:
- Identifying buying behaviour styles drive results.
- Using a mind map as the perfect tools for generating business ideas.
- Apply strategies by using various digital and marketing platforms to connect better and close more sales.
Programme
Time | Sessions |
---|---|
11:00 am – 12:00 pm | Developing a Digital Mind Map for Selling • Key factors influencing consumer buying behaviour. |

Andrea Chow
Founder, Global Circles Academy, Malaysia
Besides being a sales trainer, coach and consultant, Andrea Chow is also the founder of ACETS Sdn Bhd since 2016 and Global Circles Academy in January 2021. She helps clients rewire their sales process, improve on their sales strategy and brought improvement between 20 per cent – 200 per cent.
Andrea has trained thousands of students and clients in sales all over Asia, including Malaysia, Singapore, Vietnam, Myanmar and Thailand. As the author of Breakthrough with a Coach she shared her experience in business on how she got stuck and hired a coach to accelerate her business to a six-figure income in just weeks.
In 2020, she was awarded by Marketing in Asia as the Rising 70 Personnel on LinkedIn in Malaysia. Towards the last quarter of 2020, together with her business partner they launched Sales Wiring Program to serve the sales profession, business owners, individuals who are seeking out new business after they lost their income or job during the pandemic. Her training and consultancy clients include Prudential, Maybank, Etiqa and Standard Chartered.
#iEmPOWER : Cash Flow Management During a Pandemic
Live on ZOOM
10:30 am – 1:00 pm
26 November 2020
Cash flow management is an integral element of every business. Businesses need to generate healthy cash flow to survive. Companies that don’t exercise good cash flow management will place their business in imminent danger to sustain especially in the COVID-19 economic crisis. In reality, that is what’s happening now – many businesses collapse due to poor cash flow management.
Entrepreneurs who have been hit hard by the ongoing worldwide pandemic are now looking for solutions and ways to strategise their cash flow management.
The main objective of this workshop is to create awareness for entrepreneurs who are affected by the pandemic, so that they can immediately shift their attention and focus on cash flow management. This is because it will have far-reaching implications, not only on the financial processes, but also on their business’s operation and its continuity.
This workshop is suitable for:
- Individuals who are affected financially by the pandemic.
- Small or medium size business owners who want to improve their cash flow knowledge, in order to continue operations during this challenging period.
- Individuals who want to learn how to manage cash flow, save as well as invest regularly, and build reserves, which will lead to financial freedom upon retirement.
The takeaways from the workshop:
- Understand the cash flow quadrant.
- Understand the importance of financial planning in our lives.
- Learn how to do cash flow projection to meet business operation needs.
- Learn to build wealth for long term financial freedom.
Programme
Time | Sessions |
---|---|
10:30 am – 1:00 pm | Cash Flow Management During a Pandemic • Myth about money. |

Hew Hui Shan
Hew Hui Shan is the CEO and founder of Sohow Sdn Bhd, a business training and coaching firm, helping hundreds of SMEs to build profitable, sustainable and scalable businesses. She believes that everyone can turn their passion into a profitable business. She is a chartered accountant, a certified financial planner and business coach. In addition to that, she is a member and a trainer of Business Network International (BNI), Malaysia.
With 14 years experience, she has developed a structured and easy to follow Business DNA for Success programme that can help many new startups or existing businesses to have clarity on their business goals and direction, the right business model to achieve their business goals, quantification of their projected investment, profitability and cash flow, as well as how to implement their business step by step to achieve success. Those who attended her programme have gained clarity on what needs to be done for their business, avoid common startup mistakes, and most importantly save cost and time. They have also commented on her sincerity in sharing the methodology to success.
SOHOW Sdn Bhd
“Everyone can TURN PASSION INTO A PROFITABLE BUSINESS”, but if you are asking “So, How to do it?”
SOHOW is here to help with their “Business DNA for Success” program.
SOHOW is a training and coaching company, incorporated in 2006, helping hundreds of small and
medium sized companies to grow their businesses systematically. Start with a business plan to have
clarity of business direction. Design a unique business model, complete with financials. Determine
action plans. Build systems and teams. Track progress and make improvements along the way.
Journey of entrepreneurship is not easy but need not be lonely. With passion, personal development,
strategic planning, consistent execution, building solid relationship, networking for success and
collaborate for growth, this journey shall be exciting, fun and fulfilling.
TOGETHER we can achieve more.
#iEmPOWER : Developing Content Strategy for Digital Marketing
Live on ZOOM
11.00 AM - 1.00 PM
10 & 12 August 2020
#iEmPOWER – an initiative by the WIEF Businesswomen Network, which was established with the main objective of empowering women individually and collectively through entrepreneurship programmes . It is to create better business opportunities, and to give a unique platform for participants to engage, learn and gain knowledge as well as exchange ideas and come up with new solutions among themselves so that they are better prepared for future entrepreneurial success.
In order to harness the challenges caused by COVID-19, #iEmPOWER will design relevant programmes to enable and inspire women entrepreneurs to re-organise their business strategies. With participants from diverse backgrounds, cultures, perspectives and skills, #iEmPOWER is a dynamic platform to exchange ideas, network and drive innovation for businesses.
PART 1
Time | Sessions |
---|---|
11.00am – 1.00pm | Developing Content Strategy for Digital Marketing - Part 1 Revisit your marketing strategy to ensure that the content is up to date, creative and engaging for your customers.. Content is King Context is Queen Business Objectives and User-Centred Content Trainer |
PART 2
Time | Sessions |
---|---|
11.00am – 1.00pm | Developing Content Strategy for Digital Marketing - Part 2 Posting and publishing business content on social media such as Facebook, Instagram, YouTube is pivotal to amplifying your brand’s reach and delivering the type of content your customers or followers expect to see. Brand Storytelling and Branded Content Content Marketing Strategy Trainer
|

Angeline Ann Samuel
Bachelor of Software Engineering (Hons), University of Staffordshire & Certified Ethical Hacker (CEH)
Angeline Ann Samuel is the CEO and founder of A TECH, a digital marketing firm in Malaysia specialising in professional development and digital marketing.
Angeline is experienced in strategic planning, managing and leading teams in diverse roles such as sales, marketing, advisory, operations management, digital marketing, market expansion strategies, business development initiatives, competitive as well as market intelligence, determining pricing strategies, control and monitoring of budget or spend of products. Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations such as hotels, banks, energy, as well as oil and gas. Amongst her clients are SIRIM Malaysia, Bank Islam Malaysia, PETRONAS Malaysia, Dragon Oil Dubai, Zimbabwe Power, Qatar Petroleum Company Corporation, Saudi Aramco and Mozambique Airlines (LAM).
#iEmpower
Ibis Hotel KL City Centre
8.30 AM - 5.00 PM
Monday, 16th December 2019
#iEmpower
A Day Of Networking And Rejuvenating Business Spirit
TOPICS:
- Making your business profitable
- Success stories
- Perfecting your first impression
- Work-life balance
Supporting Partners
16th December 2019
Time | Sessions |
---|---|
08.30 AM – 09.00 AM | Registration |
09.00 AM – 09.30 AM | Breaking the Ice |
09.30 AM – 10.30 AM | Successful Marketing Begins with You! How to Make Your Business Profitable Creating a profitable business isn’t easy. Being in the current trends and demand, you need to refocus and redesign your marketing and sales efforts to generate higher profit. Learn from the expert the powerful growth strategies to fuel your profitability. Yap Keng Teck |
10.30 AM – 10.45 AM | Tea Break |
10.45 AM – 01.00 PM | True Stories: Sit Down with a Champion Successful entrepreneurs can be role models and a great influencen in advancing women’s economic empowerment. Let’s us sit back and enjoy listening to these successful entrepreneurs who inspire us through their amazing business journey. Apply their tips and advices to create success in your own entrepreneurial journey. Lisette Scheers Atilia Haron |
01.00 PM – 02.00 PM | Lunch & Networking |
02.00 PM – 03.30 PM | Perfecting Your First Impression: Grooming and Makeover Skill, experience and personality are vital components of success, but first impression is what makes you memorable. Learn how to reflect a positive and professional image through your outfit as well as grooming. Find out how to adapt your make-up and outfit that will not only suit time, place and activity but also make a professional impression while sending an appropriate non-verbal message. Lora Dash |
03.30 PM – 03.45 PM | Tea Break |
03.45 PM – 05.00 PM | Keep Calm and Get Healthy! Work-life balance is important, especially for working mothers and entrepreneurs. Discover and implement the fitness tips into your lifestyle, create a workout routine, learn workplace wellness hacks, strategies to lessen stress, how to keep motivated and set life goals. Kevin Zahri |

Kevin Zahri
Kevin Zahri, affectionately known as Cikgu Fitness Malaysia, is an award-winning US certified personal trainer and nutritionist with over 15 years’ experience. He is the Founder of Malaysia’s largest weight loss movement called Jom Kurus. He has published books, ebooks, written for several fitness and lifestyle magazines, hosted and appeared on various television shows.
An avid corporate wellness speaker, web entrepreneur and a member of MENSA, Kevin grew up in Germany and has called Malaysia home for almost two decades now. He furthered his studies in mechanical engineering with a minor in economics at Northeastern University in Boston. It was during his time in college that he became certified as a personal trainer and nutritionist.
A proud father of two, Kevin founded Malaysia’s biggest weight loss movement Jom Kurus in 2013 and it has since garnered over 40,000 members who have collectively lost 300,000kgs. The foundation of its success is simple: empowerment, education, fun factor and community. Now, it has evolved into a sports and CSR initiative called Jom Kurus Sekolah that aims to reduce obesity and inactivity among Malaysian schoolchildren.

Lisette Scheers
Lisette Scheers is the founder and the brain behind Nala Design in Malaysia. The company was started in 2012 and its products draw inspiration from the rich Malaysian multiracial culture and history while embedding the country’s architecture, language, flora and fauna, and traditional forms of art. The result is a colourful and contemporary range of fabrics, bags and clothes, among other things.
Other than Nala Design’s home base in Bangsar, Kuala Lumpur, its products can be found in 13 locations in the city including Isetan KLCC as well as globally, including Japan, Hong Kong and a standalone store in Paris.
Dutch by heritage, born in Singapore and living in Malaysia, Lisette began her career as an art director in the advertising industry and had a successful career in large advertising agencies. With a background rooted in graphic design and having studied fine arts in Belgium, Lisette started her own graphic design consultancy, L.inc, which is behind many of The BIG Group’s restaurant interiors and marketing collateral in Malaysia.

Yap Keng Teck
Yap Keng Teck is the Founder and Managing Consultant of Bizsphere Brand and Marketing Group. He has been named an Influential Global Marketing Leader by World Marketing Congress. He is also a National Council Member of SME Association of Malaysia and a member of Industry 4wrd Readiness Assessment Technical Committee of the Malaysian Ministry of International Trade and Industry.
Keng Teck has over 20 years of branding and marketing experience. He assisted various local emerging brands to record double digit growth and expand their market reach abroad. Some of the brands he has consulted include Joven, Avis, MUJI Malaysia and Galactic Advance Engineering.
Besides consulting, Keng Teck is a columnist, campaign manager and a certified trainer in his field. He has advised National Mark of Malaysian Brand recipients and international brands listed in the MATRADE Directory. He was a panel brand expert for MITI Brand Excellence Award 2011, a Global Advisory Member of World Brand Congress in 2013-2014 and a speaker for World Brand Congress 2015 as well as World Marketing Congress 2016.

Atilia Haron
Atilia, a registered yoga teacher (RYT 200), is the Founder of the Yogaonethatiwant which is a chain of yoga studios across Malaysia and a brand ambassador for Under Armour, an American footwear as well as apparel brand. Her experience in practising and teaching yoga spans more than a decade. Always seen with a huge smile on her face and an infectious passion for all things yoga, this fun-loving yogi’s journey started on a far less happy note.
Plagued with chronic back pains and shortness of breath, Atilia turned to yoga for an answer to her mounting health problems. In 2018, Atilia was awarded Yogi of the Year by Yoga Journal Singapore due to her impactful role in positively influencing numerous individuals.
Although petite in stature, Atilia is huge in talent. In addition to her yoga empire, she is an accomplished singer, songwriter and recording artiste, not only in Malaysia and abroad. She has made appearances at major events such as the World Economic Forum in Davos and the US-Asean Summit Gala Dinner, performing for world leaders and luminaries.

Lora Dash
Lora Dash is a professional hairstylist, makeup artist as well as coach based in Mont Kiara, Kuala Lumpur. She has gained over eight years’ experience in the beauty industry of Malaysia, Brunei and Singapore. She is a member of Malaysian Nail Technician Association, a makeup artistry judge for International Beauty Expo Malaysia and a certified trainer from Human Resources Development Fund (HRDF) Malaysia.
Armed with an innate sense of style and a variety of creative abilities, Lora was trained at the Y SNOW Beauty Academy to teach practical makeup and also in makeup artistry at City & Guilds in the United Kingdom. She has had nine years of working experience in the private sector and holds a bachelor’s degree in business studies from Asia E University in Kuala Lumpur.
Lora is currently pursuing a certificate for a verification training officer from Malaysian Skills Development, which is an initiative by the Malaysian government.