This interactive workshop provides an opportunity for women entrepreneurs to find out how they can overcome the challenges of today’s highly competitive business environment and elevate their business to greater heights. Participants will learn the technique of business creativity to continue thriving.
Soak up the knowledge and experience of extremely successful trainers and local business experts to help your business grow and gain financial benefits. The workshop will help you take control of your business destiny.

Upcoming Events
#iEmPOWER : Developing Content Strategy for Digital Marketing
Live on ZOOM
2.30pm – 4.30pm (GMT+8)
10 August 2020
Past Events
Ibis Hotel KL City Centre
8.30 AM - 5.00 PM
Monday, 16th December 2019
Women Entrepreneur Strategic Workshop
Tamu Hotel & Suites, Kuala Lumpur
8.00 am - 5.00 pm
28 - 30 August 2018
3rd WBN Women Entrepreneur Workshop
Grand Continental, Kuala Lumpur
8.00 am - 5.00 pm
02 Oct 2011 - 07 Oct 2011
2nd WBN Women Entrepreneur Workshop
Wisma Sime Darby, Kuala Lumpur
8.00 am - 5.00 pm
17 Jan 2011 - 25 Jan 2011
1st WBN Women Entrepreneur Workshop
INTEKMA Shah Alam, Malaysia
8.00 am - 5.00 pm
17 Jan 2010 - 29 Jan 2010
Ibis Hotel KL City Centre
8.30 AM - 5.00 PM
Monday, 16th December 2019


A Day Of Networking And Rejuvenating Business Spirit


  • Making your business profitable
  • Success stories
  • Perfecting your first impression
  • Work-life balance


Supporting Partners

16th December 2019

08.30 AM – 09.00 AMRegistration
09.00 AM – 09.30 AMBreaking the Ice
09.30 AM – 10.30 AMSuccessful Marketing Begins with You! How to Make Your Business Profitable

Creating a profitable business isn’t easy. Being in the current trends and demand, you need to refocus and redesign your marketing and sales efforts to generate higher profit. Learn from the expert the powerful growth strategies to fuel your profitability.

Yap Keng Teck
Founder & Managing Consultant

10.30 AM – 10.45 AMTea Break
10.45 AM – 01.00 PMTrue Stories: Sit Down with a Champion

Successful entrepreneurs can be role models and a great influencen in advancing women’s economic empowerment. Let’s us sit back and enjoy listening to these successful entrepreneurs who inspire us through their amazing business journey. Apply their tips and advices to create success in your own entrepreneurial journey.

Lisette Scheers
Nala Design Crafts

Atilia Haron

01.00 PM – 02.00 PMLunch & Networking
02.00 PM – 03.30 PMPerfecting Your First Impression: Grooming and Makeover

Skill, experience and personality are vital components of success, but first impression is what makes you memorable. Learn how to reflect a positive and professional image through your outfit as well as grooming. Find out how to adapt your make-up and outfit that will not only suit time, place and activity but also make a professional impression while sending an appropriate non-verbal message.

Lora Dash
Professional make-up artist, hairstylist
Suffy Grooming & Image

03.30 PM – 03.45 PMTea Break
03.45 PM – 05.00 PMKeep Calm and Get Healthy!

Work-life balance is important, especially for working mothers and entrepreneurs. Discover and implement the fitness tips into your lifestyle, create a workout routine, learn workplace wellness hacks, strategies to lessen stress, how to keep motivated and set life goals.

Kevin Zahri
Jom Kurus


Kevin Zahri

Founder, Jom Kurus

Kevin Zahri, affectionately known as Cikgu Fitness Malaysia, is an award-winning US certified personal trainer and nutritionist with over 15 years’ experience. He is the Founder of Malaysia’s largest weight loss movement called Jom Kurus. He has published books, ebooks, written for several fitness and lifestyle magazines, hosted and appeared on various television shows.

An avid corporate wellness speaker, web entrepreneur and a member of MENSA, Kevin grew up in Germany and has called Malaysia home for almost two decades now. He furthered his studies in mechanical engineering with a minor in economics at Northeastern University in Boston. It was during his time in college that he became certified as a personal trainer and nutritionist.

A proud father of two, Kevin founded Malaysia’s biggest weight loss movement Jom Kurus in 2013 and it has since garnered over 40,000 members who have collectively lost 300,000kgs. The foundation of its success is simple: empowerment, education, fun factor and community. Now, it has evolved into a sports and CSR initiative called Jom Kurus Sekolah that aims to reduce obesity and inactivity among Malaysian schoolchildren.


Lisette Scheers

Founder, Nala Design

Lisette Scheers is the founder and the brain behind Nala Design in Malaysia. The company was started in 2012 and its products draw inspiration from the rich Malaysian multiracial culture and history while embedding the country’s architecture, language, flora and fauna, and traditional forms of art. The result is a colourful and contemporary range of fabrics, bags and clothes, among other things.

Other than Nala Design’s home base in Bangsar, Kuala Lumpur, its products can be found in 13 locations in the city including Isetan KLCC as well as globally, including Japan, Hong Kong and a standalone store in Paris.

Dutch by heritage, born in Singapore and living in Malaysia, Lisette began her career as an art director in the advertising industry and had a successful career in large advertising agencies. With a background rooted in graphic design and having studied fine arts in Belgium, Lisette started her own graphic design consultancy, L.inc, which is behind many of The BIG Group’s restaurant interiors and marketing collateral in Malaysia.


Yap Keng Teck

Founder and Managing Consultant, Bizsphere Brand & Marketing Group

Yap Keng Teck is the Founder and Managing Consultant of Bizsphere Brand and Marketing Group. He has been named an Influential Global Marketing Leader by World Marketing Congress. He is also a National Council Member of SME Association of Malaysia and a member of Industry 4wrd Readiness Assessment Technical Committee of the Malaysian Ministry of International Trade and Industry.

Keng Teck has over 20 years of branding and marketing experience. He assisted various local emerging brands to record double digit growth and expand their market reach abroad. Some of the brands he has consulted include Joven, Avis, MUJI Malaysia and Galactic Advance Engineering.

Besides consulting, Keng Teck is a columnist, campaign manager and a certified trainer in his field. He has advised National Mark of Malaysian Brand recipients and international brands listed in the MATRADE Directory. He was a panel brand expert for MITI Brand Excellence Award 2011, a Global Advisory Member of World Brand Congress in 2013-2014 and a speaker for World Brand Congress 2015 as well as World Marketing Congress 2016.


Atilia Haron

Founder, Yogaonethatiwant

Atilia, a registered yoga teacher (RYT 200), is the Founder of the Yogaonethatiwant which is a chain of yoga studios across Malaysia and a brand ambassador for Under Armour, an American footwear as well as apparel brand. Her experience in practising and teaching yoga spans more than a decade. Always seen with a huge smile on her face and an infectious passion for all things yoga, this fun-loving yogi’s journey started on a far less happy note.

Plagued with chronic back pains and shortness of breath, Atilia turned to yoga for an answer to her mounting health problems. In 2018, Atilia was awarded Yogi of the Year by Yoga Journal Singapore due to her impactful role in positively influencing numerous individuals.

Although petite in stature, Atilia is huge in talent. In addition to her yoga empire, she is an accomplished singer, songwriter and recording artiste, not only in Malaysia and abroad. She has made appearances at major events such as the World Economic Forum in Davos and the US-Asean Summit Gala Dinner, performing for world leaders and luminaries.


Lora Dash

Makeup Artist and Hairstylist, Suffy Grooming & Image

Lora Dash is a professional hairstylist, makeup artist as well as coach based in Mont Kiara, Kuala Lumpur. She has gained over eight years’ experience in the beauty industry of Malaysia, Brunei and Singapore. She is a member of Malaysian Nail Technician Association, a makeup artistry judge for International Beauty Expo Malaysia and a certified trainer from Human Resources Development Fund (HRDF) Malaysia.

Armed with an innate sense of style and a variety of creative abilities, Lora was trained at the Y SNOW Beauty Academy to teach practical makeup and also in makeup artistry at City & Guilds in the United Kingdom. She has had nine years of working experience in the private sector and holds a bachelor’s degree in business studies from Asia E University in Kuala Lumpur.

Lora is currently pursuing a certificate for a verification training officer from Malaysian Skills Development, which is an initiative by the Malaysian government.

Women Entrepreneur Strategic Workshop
Tamu Hotel & Suites, Kuala Lumpur
8.00 am - 5.00 pm
28 - 30 August 2018

This interactive workshop provides an opportunity for women entrepreneurs to find out how they can overcome the challenges of today’s highly competitive business environment and elevate their business to greater heights. Participants will learn the technique of business creativity to continue thriving. Soak up the knowledge and experience of extremely successful trainers and local business experts to help your business grow and gain financial benefits. The workshop will help you take control of your business destiny.


  • Effective business strategies to grow your business
  • Marketing methods and technique
  • Creative thinking technique in business
  • Financing options for your business
  • Business networking


12.00 pm – 5.30 pmIndustrial visit
5.30 pmHotel check-in
8.00 pm – 10.00 pmIce Breaking Dinner

Objective of the Workshop

  • What is expected from you to make the camp success
  • Some do’s and don’ts


8.30 am – 9.00 amRegistration
9.00 am – 9.30 amOpening Ceremony
9.30 am – 10.30 amIt’s All About Business – The Challenge Ahead
  • Appreciating the business and its environment
  • Application of VUCA model (Volality, uncertainty, complexity, and ambiguity of general conditions and situation) vis a vis to your business
  • Growing your business
10.30 am – 10.45 amTea break
10.45 am – 12.00 pmAccessing Your Business Model
  • Where you are now – are you on the right track?
  • Relook, rethink and / reinvent your business model
12.00 pm – 1.00 pmCreativity and Innovation
  • The key to growing your business
  • Understanding creativity and innovation – the different perspectives
  • Can creativity and innovation be learned / acquired – can they be taught?
01.00 pm – 2.00 pmLunch and Networking
2.00 pm – 3.30 pmVisual Thinking* – The Toolkit to Solve Problems, Sell Ideas & Innovate with Pictures

The tool we will be using is the conceptual swiss army knife

  • What is and why?
  • Vision – the process and how it works
3.30 pm – 3.45 pmTea Break
3.45 pm – 5.30 pmHealth & Stress Management

If you can’t manage stress, you’re risking your health for serious conditions like heart disease, obesity, high blood pressure and depression. Staying healthy while growing a business must go hand in hand

6.30 pm – 7.30 pmDinner
8.00 pm – 10.00 pmMarketing & Networking for Business Success

The future of marketing and networking is unlimited. The speaker will share the secret to optimising your profit trough marketing. Her creative networking strategies will help boost your confidence and develop your networking circle


9.00 am – 10.30 amSocial Media & Digital Marketing

It’s not advisable to eliminate social media marketing and digital marketing in your business strategies because they can do wonders for your business growth. The speaker will share the latest trends in social media and digital marketing for entrepreneurs to stay ahead in the game

10.30 am – 10.45 am Tea Break
10.45 am – 12.00 pmSuccess Stories

A successful entrepreneur will inspire and share relevant, valuable tricks, tips and tools to help your business grow

12.00 pm – 01.00 pmYour Growth Phase – Slice It Right With <6><6>!
1.00 pm – 2.00 pmLunch and Networking
2.00 pm – 3.00 pmYour Growth Phase – Slice It Right With <6><6>!
3.00 pm – 4.00 pmPresenting Your Growth Strategy
4.00 pm – 4.15 pmTea Break
4.15 pm – 4.45 pmPresenting Your Growth Strategy
4.45 pm – 5.30 pmFinancing Options – Funding Your New Opportunity

Identified in your growth phase

  • how much is required?
  • funding sources – options to consider
8.00 pm – 10.00 pmClosing Ceremony Dinner and Certificate Presentation

Angeline Ann Samuel 

Managing Director and Founder

A Tech International, A Tech Academy and D’Gift Houz Malaysia

Angeline Ann Samuel is a software engineer turned entrepreneur and an experienced specialist in digital marketing as well as professional development. She has in depth knowledge in areas such as search engine optimisation (SEO), Google Adwords, analytics, social media management and marketing.

She currently heads A Tech International, a digital marketing firm in Malaysia. Her everyday role entails strategic planning, managing and leading teams in diverse roles. This includes sales, operations management, digital marketing, market expansion strategies, business development, market intelligence and budget control.

Angeline has worked with and consulted multiple multinational corporations in various different industries throughout Asia and Australia. Her unique interpretation of online businesses allows her to travel the globe as a speaker, trainer and consultant working with multiple organisations.


Dato’ Dr Ir Haji Mohd Abdul Karim Bin Abdullah

Group Chief Executive Officer

Serba Dinamik Holdings Berhad Malaysia

Dato’ Dr Ir Haji Mohd Abdul Karim is a mechanical engineer turned entrepreneur who founded Serba Dinamik Sdn Bhd (SDHB) in 1993. He currently serves as group chief executive officer of Serba Dinamik Holdings Bhd (SDHB) which was listed on the Main Board of Bursa Malaysia in 2017.

Dato’ Karim has had an extensive career spanning 29 years as an engineer serving PETRONAS group of companies. He gained vast experience in the maintenance and installation of rotating equipment with hands-on experience in overhauling steam and gas turbines, centrifugal pumps and compressors, and machinery installation. His specialisation in turbomachinery was instrumental in bringing Serba Dinamik as the vendor for rotating equipment service provider under the PETRONAS vendor development programme.

He’s a member of engineering institutions and boards, and also chairman of Vibration Committee with Institute Materials Malaysia (IMM). He has also won many awards including The BIZZ Award, 2018.

He holds a PhD in industrial engineering from the InterAmerican University, United States. In 2012, he was conferred a Doctorate of Philosophy in entrepreneurship from the Golden State University, United States.


Baharuddin Muslim

Head of Stakeholder Management Communications & Stakeholder Management Department

Export-Import Bank of Malaysia Berhad (EXIM) Malaysia

Baharuddin Muslim is attached to the Communications & Stakeholder Management Department. He started his career as a marketing officer with Bangkok Bank Ltd and then joined the United Malayan Banking Corporation Berhad (UMBC) as head of credit and subsequently Export-Import Bank of Malaysia Berhad (EXIM Bank).

He later assumed various positions at EXIM Bank structuring trade facilities for Malaysian SMEs, contract financing for Malaysian contractors undertaking overseas jobs and funding Malaysian companies investing abroad.

In 2009, he joined the Middle East Investment Bank Ltd as its general manager before returning to EXIM Bank. Today, he regularly shares his experience in financing trade and cross border investments at public forums and conferences.

He holds a BSc in business administration from the University of Missouri-St. Louis, United States.


Camelia Tan Sri Ya’acob

Chief Executive Officer

Rootwommers Sdn Bhd, Malaysia

Camelia Tan Sri Ya’acob is a self-made serial-entrepreneur with more than two decades of experience in business operational and management. Her business experience includes operating car rentals, hospitality, food and beverage as well as trade.

Today, she is the owner and chief executive officer of Rootwommers, a company specialising in two powerful modern income generators that is word of mouth marketing and connecting networks for SME companies in Malaysia and Singapore.

She is involved in training SME startups or scaleups in business and modern marketing systems. Her simple, hands on practical marketing and connecting network techniques have been proven successful for many business owners.

Today, she and her team specialise in cross-connecting B2B and B2C markets from any network. Her training modules focus on building entrepreneurs to be effective connectors and marketers utilising coexisting networks from different business experiences and backgrounds.


Goh Ai Yat


SBF Group Malaysia

Goh Ai Yat is a former senior banker and the managing consultant of the Singapore Business Federation (SBF) Group of consulting companies.

Ai Yat regularly conducts entrepreneurial and development programmes. She trains organisational employees to adopt entrepreneurial thinking in preparation for increasingly competitive business landscapes and individuals who are aspiring entrepreneurs.

She is recognised as the first and only principal trainer in Asia for The Back of the Napkin™ – Solving Problems with Pictures.Ai Yat conducts and develops programmes for multi-national companies, government agencies, as well as educational and financial institutions in Singapore, Malaysia, Bangladesh, Brunei, China, India, Indonesia, Macau, Sri Lanka and Thailand.

Besides training, Ai Yat is also actively involved in advising and helping business people in identifying and structuring their financing needs, preparation of feasibility reports, development of new markets and business tie-ups. She currently teaches Creativity, Innovation and Design for the RMIT University degree programme at the Singapore Institute of Management Global Education. She has taught entrepreneurship, entrepreneurial ventures and strategic finance issues for an Australian degree and MBA programme. She has also started and operated a number of businesses.


Sharmini Hensen


Sistas Network Malaysia

Sharmini Hensen is a social entrepreneur who founded the Sistas Network in 2006, a growing coaching support work group for women. She’s also founder and CEO of LifeWorks Sdn Bhd, which specializes in organizing and conducting training programmes and workshops for entrepreneurs. She also founded the first community café, Café in Kuala Lumpur, where she coaches and trains individuals from underprivileged and less educated backgrounds to run a café successfully. Since 2012, she has lead the initiative to coach and transform lives of underprivilaged women who receive welfare across the country through MyKasih Foundation to be financially independent and emotionally liberated to create the life they desire.

She brings with her more than 20 years of experience in sales and marketing spanning across a wide spectrum of industries from real estate to high end consumer products. She passionately empowers individuals to look for solutions with themselves and moving them into action and ultimately, achieving success and happiness. Her take is when your relationships work, your life works as she believes true success and happiness lay in the quality of our relationships, business, personal and most importantly, with one’s self. Her interest in the power of the mind led her to practice meditation, Kriya Yoga and Reiki to bring a holistic approach to her coaching.

Sharmini is a certified NLP-Neuro Semantics Trainer.

3rd WBN Women Entrepreneur Workshop
Grand Continental, Kuala Lumpur
8.00 am - 5.00 pm
02 Oct 2011 - 07 Oct 2011
The 9-day workshop consisted of lectures on the workshop module, special talks by invited guest speakers, study excursions to industrial sites and operating businesses and a group business plan project that gets all participants into small working groups to produce feasible business plans on any given business idea. At the end of the workshop, the participants were given certificates of completion, and the winners of the business plan project were awarded with special gifts by Tun Musa Hitam, Chairman of WIEF Foundation.

Modules for the WIEF Women Entrepreneurs Workshop

  • Looking for a Business and Analyzing Market Opportunities
  • Marketing & Sales
  • Money Matters: Finance & Accounting
  • Human Resource Management & Leadership
  • Legal Aspects/Corporate Governance in Business
  • Developing a Business Plan
A total of 31 women entrepreneurs have benefitted from this 9 day workshop programme. They were from Iran, Indonesia, Kuwait, Myanmar, Philippines, Sudan, Malaysia and Bangladesh
2nd WBN Women Entrepreneur Workshop
Wisma Sime Darby, Kuala Lumpur
8.00 am - 5.00 pm
17 Jan 2011 - 25 Jan 2011
The 2nd WBN Women Entrepreneurs Workshop was held on 17-25th January 2011 in Kuala Lumpur, Malaysia. Four prominent organisations namely SME Corps, NAM Institute for the Empowerment of Women (NIEW) Malaysia, Department of Women’s Development under the Ministry of Women, Family and Community Development Malaysia and the WIEF Foundation collaborated to organise this workshop.A special practical module was designed for the workshop with a variation of themes. The module was presented in the form of lectures by lecturers from the academic world and by those with experience in the private and institutional sectors. In addition, participants gained extra benefit from special talks by guest speakers consisting of industry practitioners and successful entrepreneurs.
31 participants from all over the world participated in this workshop and they are from Iran, Indonesia, Cambodia, Comoros, Morocco, Jordan, Philippines, Kyrgyzstan, Canada, Uganda, Sudan, Myanmar, Kuwait and Malaysia. The diverse participation enabled them to exchange ideas and professional experiences, and also learn new skills.
1st WBN Women Entrepreneur Workshop
INTEKMA Shah Alam, Malaysia
8.00 am - 5.00 pm
17 Jan 2010 - 29 Jan 2010
The Workshop was organised jointly by the WIEF Businesswomen Network (WBN) and the WIEF- UiTM International Centre. The Workshop received overwhelming applications from women entrepreneur across the world. The 10-day Workshop was attended by 28 participants from 13 countries (Indonesia, Bangladesh, Pakistan, Morocco, Vietnam, Kuwait, New Zealand, Iran, Sudan, Philippines, Yemen, Comoros and Malaysia)
The workshop, a 2-week entrepreneurial course was specially designed to empower women entrepreneurs with skills necessary for them to compete in the global marketplace. At the end of the course, participants gained extensive knowledge on crucial leadership skills, hands-on experience in business management, and a new circle of contacts with fellow women entrepreneurs.The workshop aimed to educate entrepreneurs through a series of lectures and special talks by guest speakers who are industry practitioners and successful entrepreneurs, group roundtable discussions, e-business sessions, a ‘Bring Your Own Case’ experiential workgroup and industrial study excursions to various local businesses in the country.
  • Number of participants: 28
  • Number of participating countries: 13 (Iran, Indonesia, Cambodia, Comoros, Morocco, Kuwait, Pakistan, Philippines, Sudan, New Zealand, Yemen, Bangladesh and Malaysia)

Starting a New Business

  • Identifying Opportunities
  • Feasible Business Models
  • Business Plan Framework

Developing a New Business

  • Financial Management
  • Competitor Analysis
  • Marketing & Communication

Sustaining a Good Business

  • Market Positioning
  • Creativity & Innovation
  • Managing Growth