Date: 28 Aug 2018 - 31 Aug 2018
Venue: Tamu Hotel & Suites, Kuala Lumpur

This interactive workshop provides an opportunity for women entrepreneurs to find out how they can overcome the challenges of today’s highly competitive business environment and elevate their business to greater heights. Participants will learn the technique of business creativity to continue thriving.

This interactive workshop provides an opportunity for women entrepreneurs to find out how they can overcome the challenges of today’s highly competitive business environment and elevate their business to greater heights. Participants will learn the technique of business creativity to continue thriving. Soak up the knowledge and experience of extremely successful trainers and local business experts to help your business grow and gain financial benefits. The workshop will help you take control of your business destiny.



  • Effective business strategies to grow your business
  • Marketing methods and technique
  • Creative thinking technique in business
  • Financing options for your business
  • Business networking

Role Players

Angeline Ann Samuel
Managing Director and Founder
A Tech International, A Tech Academy and D’Gift Houz

Angeline Ann Samuel is a software engineer turned entrepreneur and an experienced specialist in digital marketing as well as professional development. She has in depth knowledge in areas such as search engine optimisation (SEO), Google Adwords, analytics, social media management and marketing.

She currently heads A Tech International, a digital marketing firm in Malaysia. Her everyday role entails strategic planning, managing and leading teams in diverse roles. This includes sales, operations management, digital marketing, market expansion strategies, business development, market intelligence and budget control.

Angeline has worked with and consulted multiple multinational corporations in various different industries throughout Asia and Australia. Her unique interpretation of online businesses allows her to travel the globe as a speaker, trainer and consultant working with multiple organisations.

Dato’ Dr Ir Haji Mohd Abdul Karim Bin Abdullah
Group Chief Executive Officer

Serba Dinamik Holdings Berhad

Dato’ Dr Ir Haji Mohd Abdul Karim is a mechanical engineer turned entrepreneur who founded Serba Dinamik Sdn Bhd (SDHB) in 1993. He currently serves as group chief executive officer of Serba Dinamik Holdings Bhd (SDHB) which was listed on the Main Board of Bursa Malaysia in 2017.

Dato’ Karim has had an extensive career spanning 29 years as an engineer serving PETRONAS group of companies. He gained vast experience in the maintenance and installation of rotating equipment with hands-on experience in overhauling steam and gas turbines, centrifugal pumps and compressors, and machinery installation. His specialisation in turbomachinery was instrumental in bringing Serba Dinamik as the vendor for rotating equipment service provider under the PETRONAS vendor development programme.

He’s a member of engineering institutions and boards, and also chairman of Vibration Committee with Institute Materials Malaysia (IMM). He has also won many awards including The BIZZ Award, 2018.

He holds a PhD in industrial engineering from the InterAmerican University, United States. In 2012, he was conferred a Doctorate of Philosophy in entrepreneurship from the Golden State University, United States.


Baharuddin Muslim
Head of Stakeholder Management Communications & Stakeholder Management Department
Export-Import Bank of Malaysia Berhad (EXIM)

Baharuddin Muslim is attached to the Communications & Stakeholder Management Department. He started his career as a marketing officer with Bangkok Bank Ltd and then joined the United Malayan Banking Corporation Berhad (UMBC) as head of credit and subsequently Export-Import Bank of Malaysia Berhad (EXIM Bank).

He later assumed various positions at EXIM Bank structuring trade facilities for Malaysian SMEs, contract financing for Malaysian contractors undertaking overseas jobs and funding Malaysian companies investing abroad.

In 2009, he joined the Middle East Investment Bank Ltd as its general manager before returning to EXIM Bank. Today, he regularly shares his experience in financing trade and cross border investments at public forums and conferences.

He holds a BSc in business administration from the University of Missouri-St. Louis, United States.


Camelia Tan Sri Ya’acob
Chief Executive Officer,

Rootwommers Sdn Bhd,

Camelia Tan Sri Ya’acob is a self-made serial-entrepreneur with more than two decades of experience in business operational and management. Her business experience includes operating car rentals, hospitality, food and beverage as well as trade.

Today, she is the owner and chief executive officer of Rootwommers, a company specialising in two powerful modern income generators that is word of mouth marketing and connecting networks for SME companies in Malaysia and Singapore.

She is involved in training SME startups or scaleups in business and modern marketing systems. Her simple, hands on practical marketing and connecting network techniques have been proven successful for many business owners.

Today, she and her team specialise in cross-connecting B2B and B2C markets from any network. Her training modules focus on building entrepreneurs to be effective connectors and marketers utilising coexisting networks from different business experiences and backgrounds.


Goh Ai Yat

SBF Group

Goh Ai Yat is a former senior banker and the managing consultant of the Singapore Business Federation (SBF) Group of consulting companies.

Ai Yat regularly conducts entrepreneurial and development programmes. She trains organisational employees to adopt entrepreneurial thinking in preparation for increasingly competitive business landscapes and individuals who are aspiring entrepreneurs.

She is recognised as the first and only principal trainer in Asia for The Back of the Napkin™ – Solving Problems with Pictures. Ai Yat conducts and develops programmes for multi-national companies, government agencies, as well as educational and financial institutions in Singapore, Malaysia, Bangladesh, Brunei, China, India, Indonesia, Macau, Sri Lanka and Thailand.

Besides training, Ai Yat is also actively involved in advising and helping business people in identifying and structuring their financing needs, preparation of feasibility reports, development of new markets and business tie-ups. She currently teaches Creativity, Innovation and Design for the RMIT University degree programme at the Singapore Institute of Management Global Education. She has taught entrepreneurship, entrepreneurial ventures and strategic finance issues for an Australian degree and MBA programme. She has also started and operated a number of businesses.


Sharmini Hensen

Sistas Network

Sharmini Hensen is a social entrepreneur who founded the Sistas Network in 2006, a growing coaching support work group for women. She’s also founder and CEO of LifeWorks Sdn Bhd, which specializes in organizing and conducting training programmes and workshops for entrepreneurs. She also founded the first community café, Café in Kuala Lumpur, where she coaches and trains individuals from underprivileged and less educated backgrounds to run a café successfully. Since 2012, she has lead the initiative to coach and transform lives of underprivilaged women who receive welfare across the country through MyKasih Foundation to be financially independent and emotionally liberated to create the life they desire.

She brings with her more than 20 years of experience in sales and marketing spanning across a wide spectrum of industries from real estate to high end consumer products. She passionately empowers individuals to look for solutions with themselves and moving them into action and ultimately, achieving success and happiness. Her take is when your relationships work, your life works as she believes true success and happiness lay in the quality of our relationships, business, personal and most importantly, with one’s self. Her interest in the power of the mind led her to practice meditation, Kriya Yoga and Reiki to bring a holistic approach to her coaching. 

Sharmini is a certified NLP-Neuro Semantics Trainer.



DAY 1 – 28th August 2018

12.00 pm – 5.30 pm Industrial visit
5.30 pm Hotel check-in
8.00 pm – 10.00 pm Ice Breaking Dinner
Objective of the Workshop

  • What is expected from you to make the camp success
  • Some do’s and don’ts


DAY 2 – 29th August 2018

8.30 am – 9.00 am Registration
9.00 am – 9.30 am
Opening Ceremony
9.30 am – 10.30 am
It’s All About Business – The Challenge Ahead

  • Appreciating the business and its environment
  • Application of VUCA model (Volality, uncertainty, complexity, and ambiguity of general conditions and situation) vis a vis to your business
  • Growing your business
10.30 am – 10.45 am
Tea break
10.45 am – 12.00 pm
Accessing Your Business Model

  • Where you are now – are you on the right track?
  • Relook, rethink and / reinvent your business model
12.00 pm – 1.00 pm
Creativity and Innovation

  • The key to growing your business
  • Understanding creativity and innovation – the different perspectives
  • Can creativity and innovation be learned / acquired – can they be taught?
01.00 pm – 2.00 pm
Lunch and Networking
2.00 pm – 3.30 pm
Visual Thinking* – The Toolkit to Solve Problems, Sell Ideas & Innovate with Pictures
The tool we will be using is the conceptual swiss army knife

  • What is and why?
  • Vision – the process and how it works
3.30 pm – 3.45 pm
Tea Break
3.45 pm – 5.30 pm
Health & Stress Management
If you can’t manage stress, you’re risking your health for serious conditions like heart disease, obesity, high blood pressure and depression. Staying healthy while growing a business must go hand in hand
6.30 pm – 7.30 pm
8.00 pm – 10.00 pm
Marketing & Networking for Business Success
The future of marketing and networking is unlimited. The speaker will share the secret to optimising your profit trough marketing. Her creative networking strategies will help boost your confidence and develop your networking circle


DAY 3 – 30th August 2018

9.00 am – 10.30 am Social Media & Digital Marketing
It’s not advisable to eliminate social media marketing and digital marketing in your business strategies because they can do wonders for your business growth. The speaker will share the latest trends in social media and digital marketing for entrepreneurs to stay ahead in the game
10.30 am – 10.45 am
Tea Break
10.45 am – 12.00 pm
Success Stories
A successful entrepreneur will inspire and share relevant, valuable tricks, tips and tools to help your business grow
12.00 pm – 01.00 pm
Your Growth Phase – Slice It Right With <6><6>!
1.00 pm – 2.00 pm
Lunch and Networking
2.00 pm – 3.00 pm
Your Growth Phase – Slice It Right With <6><6>!
3.00 pm – 4.00 pm
Presenting Your Growth Strategy
4.00 pm – 4.15 pm
Tea Break
4.15 pm – 4.45 pm
Presenting Your Growth Strategy
4.45 pm – 5.30 pm
Financing Options – Funding Your New Opportunity
Identified in your growth phase

  • how much is required?
  • funding sources – options to consider
8.00 pm – 10.00 pm
Closing Ceremony Dinner and Certificate Presentation


DAY 4 – 31th August 2018

12.00 pm – 2.00 pm Check-out


Workshop Details

  • Open to women entrepreneur in business for a minimum of one (1) year
  • Conducted fully in English
  • Participants must be over 20 years of age
  • Participants must be committed to attend the entire 3-day programme
  • Flight, ground transport and visa are borne by participants
  • Twin sharing accommodation will be provided
  • Meals will be provided during the workshop

View Photos

Join us today.

"Business and entrepreneurship must be crowned as important gateways and
platform for women to achieve economic self-sufficiency and independence"

Dato’ Dr. Norraesah Mohamad
Chairman of WIEF Businesswomen Network