#iEmPOWER  – an initiative by the WIEF Businesswomen Network, which was established with the main objective of empowering women individually and collectively through entrepreneurship programmes . It is to create better business opportunities, and to give a unique platform for participants to engage, learn and gain knowledge as well as exchange ideas and come up with new solutions among themselves so that they are better prepared for future entrepreneurial success.

In order to harness the challenges caused by COVID-19, #iEmPOWER  will design relevant programmes  to enable and inspire women entrepreneurs to re-organise their business strategies.  With participants from  diverse backgrounds, cultures, perspectives and skills, #iEmPOWER is a dynamic platform   to exchange ideas, network and drive innovation for businesses.

For further assistance, kindly reach us at register@wief.org
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Join us for the first part of WIEF WBN #iEmPOWER online workshop series on Developing Content Strategy for Digital Marketing. It’s a programme designed to help reset your business strategy post COVID-19.

Content or information is the foundation of any marketing strategy. This Workshop is an invaluable avenue for you to delve into the process of content creation as well as marketing strategy in order to monetise your digital platform.

If you’re interested in content strategy and how it can generate more leads, more traffic, and for you to grow your business in a more sustainable manner, this Workshop will provide the jumpstart you need.

Key points:

  • Create and implement content strategy
  • Strategies to drive creative content
  • Interactive exercise using mind mapping to generate content ideas

Revisit your marketing strategy to ensure that the content is up to date, creative and engaging for your customers.


Content is King

  • How do you set your content strategy?
  • Growing the idea pool. What are the strategies to drive creative content?

This includes an interactive exercise using mind mapping to generate content ideas.


Content is Queen

  • When to say what and where?
  • Who says what about you or your products? Strategies to leverage user generated content.
  • The ultimate word of mouth. How to best integrate user generated content into your strategy.

Trainer:
Angeline Ann Samuel, Chief Executive Officer & Founder of A TECH, Malaysia

Role Players

speaker
  • READ MORE

Angeline Ann Samuel

CEO & Founder of A TECH

Bachelor of Software Engineering (Hons), University of Staffordshire

Certified Ethical Hacker (CEH)

Computer Hacking Forensic Investigator (CHFI)

Join us for the second part of WIEF WBN #iEmPOWER online workshop series on Developing Content Strategy for Digital Marketing.

This is a continuation from the first session and it will help you achieve your business goals by maximising the impact of content. Learn how to attract people through stories they love. Check out whether your content strategy aligns with your brand strategy. A content strategy is a way to execute your brand strategy, a tool to communicate what your brand is and who you are through content.

Key points:

  • Brand storytelling
  • Optimise your content promotion cycle
  • Content grid framework

Posting and publishing business content on social media such as Facebook, Instagram, YouTube is pivotal to amplifying your brand’s reach and delivering the type of content your customers or followers expect to see.


Brand Storytelling and Branded Content

  • The concept of the uninvited brand.
  • Content marketing starts with a great story.
  • Brand storytelling – the role of branding and the concept of storytelling.
  • Branded content vs traditional advertising approach.

Content Marketing Strategy

  • The content grid framework and other approaches.
  • Content marketing (searchable, shareable, sustainable, specialist, supportive).
  • Planning for content creation, scheduling and management.

Trainer:
Angeline Ann Samuel, Chief Executive Officer & Founder of A TECH, Malaysia

Role Players

speaker
  • READ MORE

Angeline Ann Samuel

CEO & Founder of A TECH

Bachelor of Software Engineering (Hons), University of Staffordshire

Certified Ethical Hacker (CEH)

Computer Hacking Forensic Investigator (CHFI)